Ambassador Cornel Udofia sits atop Cornel
Media Consult (CMC), he is a notable ace publicist and artiste manager. In this
exclusive interview with Prestige International Magazine, the media gladiator
opens up on various issues including how CMC became a mega brand in media and
entertainment industry.
What is the vision
behind Cornel Media Consult (CMC)?
The vision behind CMC is for us to empower the young
youths who have distinguished themselves in their chosen career. We have the
youth from music, comedy, fashion, media, dancing, photography, and of course
business endeavors. That is the idea behind CMC.
How did you
receive the title of an ambassador?
The title of ambassador came as a result of my
consistency, my dedication and of course my persistence. I always making sure
that I render selfless service to both humanity and Nigeria. In 2009, when I got
the letter from United Nations people in Abuja, they said due to my consistency
in media and entertainment that I have been chosen along the likes of Mr. Kenny
Ogungbe, Muma Gee of Nollywood, Tuface Idibia, Sammy Oposo. They said they
wanted to honour me because I am a very consistent person in promoting talents
through CMC platform and of course the brand. That was how the title of ambassador
came in 2009.
How did you get
into media and entertainment industry?
Before I answer that question I want to quickly give an
advice on talents. Whatever I’m going to tell you, I will tell you with my experience
and knowledge in life. Before you become a master in life, you have to serve. You
must be ready to compromise. I became who I am today because I believe so much
in my life and of course I believe so much in God. Without God you can never be
anybody. The media industry, where I am a stakeholder and entertainment
industry where I am a gladiator make me who I am. In 2005, when I started my
career I was consulting for the likes of Dr. Seye Kehinde of City People as a
media consultant, the likes of Mr. Kunle Bakare of Encomium Magazine, the likes
of High Chief Dele Momodu. Along the line I just discovered that my passion lies
in giving back to the society through selfless service. What I’m doing right
now is what I had actually wanted to be. I believe that whatever you sow is
what you reap. I don’t believe that I must have billions before I can count
myself as a success. The people I have impacted on from the likes of Ini Edo in
2005/2006, from the likes of Jim Iyke, from the likes of Muma Gee, Tonto Dike,
Oge Okoye, Yomi Fash, Lanso, Edris Abdulkarim and so many people have passed
through the CMC. I look at myself as a wealthy man because I have actually
impacted on their lives.
Who can you look
up to in the industry as your role model?
I have three role models in the industry. I have on TV,
Newspaper and Magazine. My role model on TV is Senator Ben Bruce, on the
newspaper I look at Nduka Obaigbena as my role model; he has been able to take
Thisday newspaper from nothing to something. He has also set up Arise TV that
is doing very fine. My third role model happens to be Chief Olusegun Obasanjo. He
has sacrificed for this country. He is a man that God has the special love for.
He is a man that loves every tribe, whether you are Yoruba, Ibo or Hausa. He is
a man that loves his own people. That is why God is keeping him alive. At about
80, the man is still waxing stronger. He is a man we should emulate. One of my
clients actually did a video that feature Baba. Obasanjo has been able to unite
Nigeria and Africa.
What is your
antecedent that really prepared you for this venture?
When I was in Government College, Calabar, from there I went
to Oko Polytechnic. The people that I saw that were doing very well are the
likes of One Week, who happens to be one of the pioneer of the music, comedy
and entertainment industry. Those are the people we were looking up to. We were
also looking at the likes of Dauda and Dalian that works with MITV. I look at
these people and I said I want to make a mark in my own generation. I am a
success story today because God is on my side. I have done so many interviews
on DSTV, Channels, on Prestige International Magazine and Prestige Online, City
People, TVC, and so many media. That is God working. We have received over 75
local and international awards since 2005.
What does it take
to be a successful publicist?
Number one put God first. Number two, be well informed. Be
at the right place at the right time. Move with people you can learn from. Our CMC
award last year was a success because we have been able to garner goodwill from
people. Notable Nigerians were honoured at the event.
What are the key
things you look at in CMC awards?
The vision of the award is integrity, consistency and
entertainment. Integrity is keeping your words. We promised that if God bless
us we are going to use our resources to empower the youths and we have been
doing that for the past seven years from our own pocket. We have empowered over
7000 youths from every sector. You can check that out. Consistency, we have
been there since 2006.
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